Website audit

GlaxoSmithKline

Storbritannien · https://www.gsk.com/

8.0/10
TOTAL SCORE

Performance index

Content quality
84/100

Mobile UX & accessibility
73/100

Security & speed
95/100

Search visibility
70/100

Technical checklist


Page title & meta

Heading structure

Canonical tag

Mobile viewport

Robots.txt

Sitemap.xml
×
Link integrity
×
Image alt text

Security headers
Executive summary

GSK's website demonstrates solid performance with an overall score of 8.0/10, reflecting strengths in security and content quality. However, there are areas that could enhance user experience and accessibility, particularly regarding image attributes and mobile usability.

Verified strengths

What the website does well

Strong Security Measures

The website has a security score of 95, indicating robust security protocols in place.

Why it matters

This high security score helps build user trust and protects sensitive information, which is crucial for a healthcare company.

Rich Content Offering

The site contains 1,046 words of informative content, including detailed sections on innovation and responsibility.

Why it matters

This depth of content supports user engagement and provides valuable information about GSK's initiatives and products.

Effective Cache Control

The website employs a cache control policy with a max-age of 1200 seconds.

Why it matters

This strategy can enhance load times for returning visitors, improving overall user experience.

Prioritized action plan

The three most important improvements

1

Add Alt Text to Images

Difficulty: Easy

10 images on the site are missing alt attributes.

Recommended action

Implement descriptive alt text for all images.

Expected effect

This will improve accessibility for visually impaired users and enhance SEO performance.

2

Enhance Mobile User Experience

Difficulty: Medium

The mobile user experience score is 73, indicating potential friction for mobile users.

Recommended action

Optimize mobile layout and navigation for better usability.

Expected effect

Improving mobile experience can lead to higher engagement and retention rates among mobile users.

3

Streamline Forms for Better Conversion

Difficulty: Medium

The site contains 2 forms with 2 fields each, which may be cumbersome for users.

Recommended action

Simplify forms by reducing the number of fields or combining them where possible.

Expected effect

This can lower friction during the conversion process, potentially increasing user submissions.

Specialist verdict

Conclusion

GSK's website showcases a strong foundation with its security and content richness. By addressing the identified areas for improvement, particularly in mobile usability and accessibility, GSK can enhance user experience and engagement further. Regular assessments will ensure the site remains effective in meeting user needs.

Public website analyzed:
https://www.gsk.com/

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