ScanMyPage

ScanMyPage.com has analyzed AIB’s website

Website audit

AIB

Irland · https://aib.ie/

7.7/10
TOTAL SCORE

Performance index

Content quality
95/100

Mobile UX & accessibility
57/100

Security & speed
78/100

Search visibility
77/100

Technical checklist

✓
Page title & meta
▲
Heading structure
×
Canonical tag
✓
Mobile viewport
✓
Robots.txt
✓
Sitemap.xml
✓
Link integrity
×
Image alt text
✓
Security headers
Executive summary

The AIB website offers a solid foundation for personal banking services, showcasing a range of financial products. However, there are notable areas for improvement, particularly in user experience on mobile devices and image optimization.

Verified strengths

What the website does well

✓

Strong Content Quality

The website has a content score of 95, with 1246 words of informative text.

Why it matters

High-quality content enhances user engagement and provides valuable information to customers.

◆

Secure and Reliable

The site operates securely with HTTPS and has a strict transport security policy in place.

Why it matters

This ensures user data protection and builds trust, which is crucial for a banking website.

★

Diverse Product Range

The site features a variety of financial products and services, including mortgages, loans, and savings options.

Why it matters

This variety caters to different customer needs, enhancing the likelihood of user satisfaction and retention.

Prioritized action plan

The three most important improvements

1

Mobile User Experience Needs Attention

Difficulty: Medium

The mobile user experience score is only 57, indicating potential friction for mobile users.

Recommended action

Optimize the mobile layout and navigation to improve usability.

Expected effect

Enhancing mobile experience can lead to increased user engagement and satisfaction.

2

Image Optimization Required

Difficulty: Easy

Out of 129 images, 121 are missing alt attributes and 129 lack defined dimensions.

Recommended action

Add alt text for all images and specify dimensions to improve accessibility and loading times.

Expected effect

This will enhance SEO performance and improve accessibility for users with disabilities.

3

Improve Page Load Speed

Difficulty: Advanced

The server transfer time is 1.7 seconds, which could be improved.

Recommended action

Implement performance optimization techniques such as caching and image compression.

Expected effect

Reducing load times can decrease bounce rates and enhance overall user experience.

Specialist verdict

Conclusion

The AIB website demonstrates a strong commitment to providing valuable banking services, yet there are clear opportunities for improvement, particularly in mobile optimization and image handling. Addressing these issues can significantly enhance user experience and engagement.

Public website analyzed:
https://aib.ie/

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