ScanMyPage

ScanMyPage.com has analyzed IBM’s website

Website audit

IBM

USA · https://www.ibm.com/

7.6/10
TOTAL SCORE

Performance index

Content quality
71/100

Mobile UX & accessibility
76/100

Security & speed
88/100

Search visibility
71/100

Technical checklist

▲
Page title & meta
✓
Heading structure
✓
Canonical tag
✓
Mobile viewport
✓
Robots.txt
×
Sitemap.xml
✓
Link integrity
✓
Image alt text
✓
Security headers
Executive summary

IBM's website showcases a robust digital presence with a solid overall score of 7.6/10. While the site excels in security and content delivery, there are notable areas for enhancement, particularly in user experience and search engine optimization.

Verified strengths

What the website does well

✓

Strong Security Measures

The website employs HTTPS, strict transport security, and a content security policy.

Why it matters

These features enhance user trust and protect sensitive data, crucial for a technology leader like IBM.

◆

Informative Content

The site contains 654 words of well-structured content, including a clear meta description and relevant headings.

Why it matters

This helps users quickly find valuable information about IBM's offerings, improving engagement and comprehension.

★

Mobile User Experience

The site scores 76 in mobile user experience.

Why it matters

This indicates a relatively good mobile layout, catering to users who access the site from various devices.

Prioritized action plan

The three most important improvements

1

Enhance SEO with a Sitemap

Difficulty: Medium

The sitemap was not found (404 error).

Recommended action

Create and submit a sitemap to search engines.

Expected effect

This will improve the site's visibility in search results, potentially driving more organic traffic.

2

Optimize Page Load Speed

Difficulty: Medium

The server transfer time is 0.58 seconds, which could be improved.

Recommended action

Optimize images and reduce server response time.

Expected effect

Faster load times can reduce friction for users, enhancing overall satisfaction and engagement.

3

Improve Core Web Vitals

Difficulty: Advanced

The overall score of 76.2 suggests room for improvement in user experience metrics.

Recommended action

Focus on optimizing for metrics like Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS).

Expected effect

Enhancing these metrics can lead to a smoother user experience and potentially higher conversion rates.

Specialist verdict

Conclusion

IBM's website effectively communicates its brand and offerings while maintaining strong security. However, by addressing SEO, load speed, and Core Web Vitals, IBM can further enhance user experience and engagement. Continuous improvement in these areas will ensure the site remains competitive in the digital landscape.

Public website analyzed:
https://www.ibm.com/

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