Website audit

Legal & General

Storbritannien · https://www.legalandgeneral.com/

9.2/10
TOTAL SCORE

Performance index

Content quality
97/100

Mobile UX & accessibility
80/100

Security & speed
87/100

Search visibility
99/100

Technical checklist

▲
Page title & meta
✓
Heading structure
✓
Canonical tag
✓
Mobile viewport
✓
Robots.txt
✓
Sitemap.xml
✓
Link integrity
✓
Image alt text
✓
Security headers
Executive summary

Legal & General's website excels in content quality and visibility, achieving an impressive overall score of 9.2 out of 10. However, there are opportunities to enhance user experience, particularly in mobile responsiveness and form accessibility.

Verified strengths

What the website does well

✓

High Content Quality

The website scored 97 in content quality, with a word count of 1234 and a well-structured layout.

Why it matters

This indicates that users are likely to find valuable information easily, enhancing their overall experience.

◆

Excellent Visibility

With a visibility score of 99, the site is highly optimized for search engines.

Why it matters

This ensures that potential customers can easily find Legal & General's services online, driving traffic to the site.

★

Strong Security Measures

The website has a security speed score of 87 and employs HTTPS with strict transport security policies.

Why it matters

These measures help protect user data, fostering trust and confidence among visitors.

Prioritized action plan

The three most important improvements

1

Enhance Mobile User Experience

Difficulty: Medium

The mobile UX score is 80, indicating room for improvement in mobile responsiveness.

Recommended action

Optimize mobile layouts and navigation for better usability on smaller screens.

Expected effect

Improving mobile experience can reduce friction for users accessing the site via smartphones, potentially increasing engagement.

2

Improve Form Accessibility

Difficulty: Easy

The site has forms with 3 fields and 6 buttons, but no forms are currently detected.

Recommended action

Implement accessible forms with clear labels and instructions for users.

Expected effect

This will facilitate easier interactions for users looking to submit inquiries or quotes, enhancing conversion potential.

3

Add Alt Text for Images

Difficulty: Easy

While there are 10 images, all are missing dimensions, which could affect loading times.

Recommended action

Specify dimensions for images and add descriptive alt text.

Expected effect

This will improve loading performance and accessibility for visually impaired users, enhancing overall site usability.

Specialist verdict

Conclusion

Legal & General's website showcases exceptional content and security, making it a reliable resource for users. By addressing mobile usability and form accessibility, the site can further enhance user satisfaction and engagement. Continuous improvements will help maintain its competitive edge in the financial services sector.

Public website analyzed:
https://www.legalandgeneral.com/

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