Website audit

Royal Bank of Canada

Kanada · https://www.rbc.com/

6.0/10
TOTAL SCORE

Performance index

Content quality
57/100

Mobile UX & accessibility
61/100

Security & speed
76/100

Search visibility
49/100

Technical checklist

×
Page title & meta
▲
Heading structure
✓
Canonical tag
✓
Mobile viewport
✓
Robots.txt
✓
Sitemap.xml
✓
Link integrity
×
Image alt text
▲
Security headers
Executive summary

The Royal Bank of Canada's website presents a solid foundation with a good server response time and secure HTTPS protocol. However, there are notable areas for enhancement, particularly in SEO optimization and user experience, which could improve visibility and engagement.

Verified strengths

What the website does well

✓

Secure and Fast Server Response

The website has a server transfer time of 0.54 seconds and uses HTTPS.

Why it matters

This ensures a secure browsing experience for users and contributes to better overall performance.

◆

Comprehensive Content Coverage

The site contains 953 words of content, including multiple H1 and H2 headers.

Why it matters

This breadth of information can help users find relevant banking services and insights easily.

★

Robust Sitemap and Robots.txt

Both the sitemap and robots.txt are found and functioning correctly.

Why it matters

This aids in search engine indexing, enhancing the site's visibility in search results.

Prioritized action plan

The three most important improvements

1

Enhance SEO with Meta Descriptions

Difficulty: Easy

The website lacks a meta description.

Recommended action

Add concise and relevant meta descriptions to key pages.

Expected effect

This will improve search engine visibility and click-through rates from search results.

2

Optimize Image Attributes

Difficulty: Medium

Out of 51 images, 38 are missing alt attributes and 50 lack defined dimensions.

Recommended action

Add descriptive alt text and set dimensions for all images.

Expected effect

This will enhance accessibility and improve SEO performance.

3

Improve Mobile User Experience

Difficulty: Advanced

The mobile user experience score is 61.

Recommended action

Conduct a mobile usability audit and implement responsive design improvements.

Expected effect

Enhancing mobile usability can lead to better engagement and lower bounce rates.

Specialist verdict

Conclusion

The Royal Bank of Canada's website has a strong foundation but requires targeted improvements in SEO and user experience to maximize its effectiveness. By addressing these areas, RBC can enhance its online presence and better serve its clients.

Public website analyzed:
https://www.rbc.com/

How does your own website perform?

Scan it yourself and get a free initial analysis at

Scan your website · scanmypage.com