Website audit

Smurfit Westrock

Irland · https://www.smurfitkappa.com/

8.8/10
TOTAL SCORE

Performance index

Content quality
90/100

Mobile UX & accessibility
81/100

Security & speed
87/100

Search visibility
93/100

Technical checklist

✓
Page title & meta
✓
Heading structure
✓
Canonical tag
✓
Mobile viewport
✓
Robots.txt
✓
Sitemap.xml
✓
Link integrity
▲
Image alt text
▲
Security headers
Executive summary

Smurfit Kappa's website demonstrates strong performance with an overall score of 8.8/10, highlighting its commitment to sustainability and user engagement. However, there are areas for improvement that could enhance user experience and site functionality.

Verified strengths

What the website does well

✓

Strong Content Quality

The website has a content score of 90, with 1788 words providing detailed information about products and services.

Why it matters

High-quality content can engage users effectively, improving their understanding of Smurfit Kappa's offerings.

◆

Robust Security Features

The site uses HTTPS, strict transport security, and a content security policy.

Why it matters

These security measures help build user trust and protect sensitive information, which is crucial for business credibility.

★

Effective SEO Practices

The website has a strong visibility score of 93, with well-structured titles and meta descriptions.

Why it matters

Good SEO practices enhance discoverability, making it easier for potential customers to find Smurfit Kappa online.

Prioritized action plan

The three most important improvements

1

Enhance Image Accessibility

Difficulty: Easy

Out of 51 images, 4 are missing alt text and 47 lack specified dimensions.

Recommended action

Add descriptive alt text and set dimensions for all images.

Expected effect

Improving image accessibility can enhance user experience and boost SEO performance.

2

Optimize Mobile User Experience

Difficulty: Medium

The mobile UX score is 81, indicating room for improvement.

Recommended action

Conduct a mobile usability audit to identify and fix navigation or layout issues.

Expected effect

Enhancing mobile usability can reduce friction for users accessing the site on smartphones.

3

Improve Form Usability

Difficulty: Medium

The site has 2 forms with 2 fields, but usability could be enhanced.

Recommended action

Simplify form fields and ensure clear labeling.

Expected effect

Streamlining forms can lead to higher completion rates and better user engagement.

Specialist verdict

Conclusion

Smurfit Kappa's website is a strong representation of its brand, showcasing its commitment to sustainability and innovation. By addressing the identified areas for improvement, the company can further enhance user experience and engagement.

Public website analyzed:
https://www.smurfitkappa.com/

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