ScanMyPage

ScanMyPage.com has analyzed Telus’s website

Website audit

Telus

Kanada · https://www.telus.com/

8.3/10
TOTAL SCORE

Performance index

Content quality
92/100

Mobile UX & accessibility
82/100

Security & speed
61/100

Search visibility
93/100

Technical checklist

✓
Page title & meta
✓
Heading structure
✓
Canonical tag
✓
Mobile viewport
✓
Robots.txt
✓
Sitemap.xml
✓
Link integrity
▲
Image alt text
▲
Security headers
Executive summary

The TELUS website scores an impressive 8.3/10, showcasing strong content and SEO practices. However, there are notable areas for improvement, particularly in speed and user experience, that could enhance overall engagement and satisfaction.

Verified strengths

What the website does well

✓

Robust Content Quality

The website contains 3,234 words of informative content, with a well-structured layout featuring 1 H1 and 11 H2 tags.

Why it matters

This depth of content likely contributes to better user engagement and SEO performance, making it easier for visitors to find relevant information.

◆

Strong SEO Practices

The title length is 59 characters and the meta description is 116 characters, both of which are optimized for search engines.

Why it matters

These practices enhance visibility in search results, potentially driving more organic traffic to the site.

★

Secure and Reliable

The site uses HTTPS and has a strict transport security policy in place.

Why it matters

This ensures user data is protected, fostering trust and confidence among visitors.

Prioritized action plan

The three most important improvements

1

Reduce Server Transfer Time

Difficulty: Medium

The server transfer time is currently 2.71 seconds.

Recommended action

Optimize server response time through better hosting solutions or server configurations.

Expected effect

Faster transfer times can lead to improved user experience and lower bounce rates.

2

Enhance Core Web Vitals

Difficulty: Advanced

The overall speed score is 61, indicating potential issues with loading performance.

Recommended action

Implement performance optimization techniques such as image compression and script minification.

Expected effect

Improving loading speeds can enhance user satisfaction and engagement, leading to higher retention.

3

Improve Image Accessibility

Difficulty: Easy

Out of 49 images, 3 are missing alt text and 27 lack defined dimensions.

Recommended action

Add descriptive alt text and specify dimensions for all images.

Expected effect

This will improve accessibility for users with disabilities and enhance SEO.

Specialist verdict

Conclusion

The TELUS website excels in content quality and SEO, but addressing speed and accessibility issues can further enhance user experience. By implementing the recommended improvements, TELUS can create a more efficient and user-friendly platform.

Public website analyzed:
https://www.telus.com/

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