ScanMyPage

ScanMyPage.com has analyzed Walmart’s website

Website audit

Walmart

USA · https://www.walmart.com/

9.2/10
TOTAL SCORE

Performance index

Content quality
91/100

Mobile UX & accessibility
88/100

Security & speed
88/100

Search visibility
98/100

Technical checklist

▲
Page title & meta
✓
Heading structure
✓
Canonical tag
✓
Mobile viewport
✓
Robots.txt
✓
Sitemap.xml
✓
Link integrity
▲
Image alt text
▲
Security headers
Executive summary

Walmart's website showcases a robust digital shopping experience with a high overall score of 9.2/10. While it excels in content and visibility, there are opportunities to improve user engagement and accessibility features.

Verified strengths

What the website does well

✓

High Content Quality

Content score of 91 indicates well-structured and informative text.

Why it matters

This enhances user engagement and helps customers make informed purchasing decisions.

◆

Strong Security Measures

The site implements HTTPS, Content Security Policy, and HSTS with a max-age of 31536000.

Why it matters

These measures protect user data and foster trust, crucial for an online retail platform.

★

Excellent Visibility

Visibility score of 98 reflects effective SEO practices, including a well-optimized title and meta description.

Why it matters

This ensures that Walmart's offerings are easily discoverable by potential customers, driving traffic.

Prioritized action plan

The three most important improvements

1

Enhance Image Accessibility

Difficulty: Easy

1 out of 19 images is missing alt text.

Recommended action

Add descriptive alt text to all images.

Expected effect

This will improve accessibility for visually impaired users and enhance SEO.

2

Optimize Form Engagement

Difficulty: Medium

The site has only 1 form with 1 field, which may limit user interaction.

Recommended action

Consider adding more interactive forms for feedback or subscriptions.

Expected effect

Increased user engagement can lead to higher conversion rates.

3

Improve Cookie Policy Transparency

Difficulty: Medium

Cookies policy is not clearly stated, which may raise user concerns.

Recommended action

Provide a clear and accessible cookie policy on the site.

Expected effect

This can enhance user trust and compliance with privacy regulations.

Specialist verdict

Conclusion

Overall, Walmart's website provides a strong user experience with excellent security and content quality. By addressing the identified improvements, Walmart can further enhance user engagement and accessibility, solidifying its position as a leader in online retail.

Public website analyzed:
https://www.walmart.com/

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