ScanMyPage

ScanMyPage.com has analyzed WPP’s website

Website audit

WPP

Storbritannien · https://www.wpp.com/

7.1/10
TOTAL SCORE

Performance index

Content quality
63/100

Mobile UX & accessibility
78/100

Security & speed
94/100

Search visibility
54/100

Technical checklist

▲
Page title & meta
✓
Heading structure
×
Canonical tag
✓
Mobile viewport
✓
Robots.txt
×
Sitemap.xml
×
Link integrity
✓
Image alt text
✓
Security headers
Executive summary

WPP's website demonstrates solid performance with a commendable overall score of 7.1/10. While it excels in security and mobile user experience, there are notable areas for improvement that could enhance visibility and content effectiveness.

Verified strengths

What the website does well

✓

Strong Security Measures

The website has a high security speed score of 94.

Why it matters

This indicates robust protection for user data, fostering trust and confidence among visitors.

◆

Mobile User Experience

The mobile UX score is 78, reflecting a good experience for mobile users.

Why it matters

This is crucial as mobile traffic continues to grow, ensuring accessibility for a wider audience.

★

Effective Content Strategy

The website features a clear title and relevant meta description, with a word count of 211.

Why it matters

This helps in conveying WPP's value proposition effectively, which is essential for SEO and user engagement.

Prioritized action plan

The three most important improvements

1

Enhance Visibility

Difficulty: Medium

The visibility score is 54, indicating potential issues with search engine optimization.

Recommended action

Optimize on-page SEO elements, including improving the use of headings and meta tags.

Expected effect

This could lead to better search engine rankings and increased organic traffic.

2

Improve Content Structure

Difficulty: Easy

The H1 tag is repeated multiple times, which may confuse search engines.

Recommended action

Revise the H1 tag to ensure it is unique and accurately reflects the page content.

Expected effect

This will enhance clarity for both users and search engines, potentially improving SEO performance.

3

Address Missing Sitemap

Difficulty: Medium

The sitemap was not found (404 error).

Recommended action

Create and submit a sitemap to search engines to improve site indexing.

Expected effect

This will facilitate better crawling and indexing of the website, enhancing visibility.

Specialist verdict

Conclusion

WPP's website showcases strong security and a good mobile experience, but there are critical areas for improvement, particularly in visibility and content structure. By addressing these issues, WPP can enhance user engagement and search engine performance.

Public website analyzed:
https://www.wpp.com/

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